Infopia Storefront Analytics
Infopia Storefronts offer different ways to analyze what you’re doing right and where you can improve to boost revenues. While site analytics give you vital information about your traffic and checkout process, performance analytics help you see how your website is doing in the context of your entire online presence.
Analytics Integration
With Infopia, you get additional analytics through integration with industry applications. Click on the image below to see some of the search reporting available through Infopia's partnership with Nextopia.
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Look at some of the ways below that Infopia helps you make better business decisions.
Site Analytics
Many merchants only track traffic origin and accessed product pages with little to no visibility into the checkout process. Infopia Storefronts go beyond typical eCommerce websites. Because every step of a shopper’s visit is tracked, Infopia Storefronts give you increased visibility into what marketing efforts are working. You can also identify where to shift ad spend to increase profitability and conversions.
Performance Analytics
Seeing raw conversion and revenue information is important, but there is much more to understanding what’s working and what’s not in your business. With Infopia’s performance analytics you can see Storefront performance in the context of your entire operation. Compare to other selling channels, optimize your spend and product placement, and relate that information back to inventory and orders.
CRM
Many online merchants fly blind when it comes to dealing with customers. With Infopia’s unique integration with the leading customer relationship management solution—Salesforce—you can see exactly how your customer support team is performing, understand issue context with all order and customer information in one place, and see patterns with product issues. Once you have support and inquiry process well handled, use this same data to create targeted marketing campaigns to your customer base.
Find out how one online merchant increased website sales by 500% with Infopia.
Download the Case Study |
