It is up to seven times cheaper to sell to an existing customer than acquire a new one. Yet most online merchants focus almost entirely on attracting new customers. Most online merchants also exhaust in inordinate amount of time dealing with inquiry management. You can quickly turn these challenges into strengths with the unique integration between Infopia's Transact eCommerce platform and Salesforce CRM.

By combining transaction and customer communication data, you can get a 360 degree view of your interaction with customers. This has far-reaching effects on your company. With all the right information at your fingertips you can resolve issues faster and more accurately. You can also effectively segment your customer base—helping you create intelligent loyalty programs and marketing campaigns that drive repeat business. In addition, the combination of order and customer information enables you to identify buying patterns that aid in inventory decisions.

Having a complete, view of customer interaction ultimately enables you to increase customer lifetime value. This is a measure how much revenue you receive from each customer over the course of your relationship with them. The Infopia Transact eCommerce platform and Salesforce CRM helps you realize a higher customer lifetime value than any other online solution.

Let Infopia show you how to boost customer lifetime value, streamline inquiry management, and better leverage customer data within your eCommerce operation.

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