White Papers

Infopia white papers and quick guides give you greater insight into industry trends, technology, and what practical steps you can take to grow your business.

Cross-selling in the Online Marketplace

Advanced merchandising techniques, up-selling and cross-selling, can add significant dollars to the bottom line and increase conversion rates and customer loyalty. Learn how seven simple steps can move an idling web site into overdrive.

Quick Guide – Six Keys to Boost Website Conversion & Online Sales

Get practical tips in this exclusive Quick Guide from Infopia on how to optimize your website for conversions. Learn in-depth information on these 6 principles:

Afinnity and Value
Focus
Usability
Trust and Credibility
Analytics and insight
Testing

CRM White Paper

Companies with effective Customer Relationship Management generally achieve higher revenue and profit growth. This white paper explains the new rules of CRM, and how they can help your online business. Use this CRM strategy to turn your one-time transactions into ongoing customer relationships.

How Analytics is Driving Multi-Channel Online Selling

Learn more about eCommerce key performance indicators (KPIs) and how to use them to refine your eCommerce selling strategy and execution. A few common KPI’s are: inventory management, marketplace listing management, check out processes, and customer management. This white paper discusses how to identify a KPI, gather the data you need and use this information to improve your performance.

Professional Services White Paper

Online merchants use Infopia to increase revenue, profitability, and customer satisfaction through:

Optimized product merchandising
Managing the buyer shopping experience
Maximizing online presence in premier marketplaces and comparison shopping engines

Look at when and how you should go about customizing the Infopia eCommerce platform to meet your business needs.