Infopia Blog

Online Retailer Best Practices: Eliminate poor performing products Part II
Once you have taken a first pass at eliminating aged inventory, it is time to get proactive by predicting products which are going to become excess in the next 30-45 days. This requires you to look at the sales history of your products, consider where you are investing your marketing expenses and determine if you [...]
 
Motors Sellers Need an eBay Parts Compatibility Solution
eBay’s launch of Parts Compatibility, also referred to as Fitment, creates a way for motors sellers to list their motors parts with specific compatibility information that allows prospective buyers to browse and search for parts for their specific make and model. Infopia has created a service that goes beyond the basic matching of existing parts [...]
 
Online Retailers: Prepare for Holidays with Best Inventory and Drop Shipping Strategies Sept 2010
Marissa Nichols, Infopia Contributor Holidays can be a very profitable time for online retailers. But, with the increase in traffic there is also an inevitable increase in internal stress levels. While staff struggles to keep up with increased sales volumes, customers also tend to become more impatient at this time of the year. Customer satisfaction [...]
 
Online Retail Best Practices: Eliminating Poor Performing Products Part 1 Sept 2010
Anne Vincenti, Dir. Products Once your business is growing it’s time to look at your product portfolio and determine which products are contributing the most from a revenue and margin perspective. While there are many ways to look at this – you might want to see which products are selling to specific customer segments, for [...]
 
eBay Price Change/Subscription Change – Time to Take Action! March 2010
eBay announced a price change that goes into effect on March 30. It is important to take the time now to evaluate the subscriptions and prices eBay is offering, and select the you that is optimal for your business.
 
The results are in: You need to add social media to your marketing strategy Feb 2010
The continued growth of new purchasing methods, new applications and new social networking sites can make the leap to utilizing social media seem like a daunting process for online retailers.
 
Internet Retailers: Don’t Overlook “In the Box” Marketing Jan 2010
It is essential that internet retailers focus much of their marketing efforts on methods such as social media marketing, email campaigns, search engine optimization and banner/ad strategies. It is also important that basic, traditional (yet creative) marketing strategies are not overlooked. One of these simple techniques is something that I like to call “in the box” marketing.
 
Creating a Better Online Customer Experience Jan 2010
The economic slump of 2008-09 has taught internet retailers valuable lessons to take into 2010. When resources became slim, business owners learned how to make much more out of much less. Here are a few lessons to take with you into 2010.
 
Stay Up to Date with Infopia this November – Best Practices to improve SEO and Conversions Nov 2009
Quick, No Cost & Easy to Implement Best Practices to Improve SEO and Conversions
 
Stay Up to Date with Infopia this November-New Features Nov 2009
We have recently released two new features. eBay Product Catalogue Support via standard product identifiers Infopia allows you to be able to directly link items to the eBay product catalog using only the UPC, or other standard identifier. Use of the eBay Product Catalogue improves rankings for those products which are in the catalogue. From [...]