Expert a-Twitter Over the Business Possibilities

Guy Kawasaki could not have asked for a better endorsement of his presentation.

Speaking Wednesday to a crowd about the business potential of using the social networking site Twitter, Kawasaki discovered during a Twitter demo that an audience member already was posting information there about his still-in-progress talk.

But using Twitter was an add-on to his discussion about ways to drive competition crazy. Kawasaki, a managing director of venture capital firm Garage Technology Ventures, a columnist for Entrepreneur Magazine, former Apple Macintosh evangelist and co-founder of several companies, stressed that anyone discussing certain topics can be a potential customer. For example, a person Twittering about Camaros might be a person who will buy Camaro parts.

“I think you can derive great insights about your customers on Twitter and Facebook and MySpace,” Kawasaki said during the opening keynote of the eCommerce Leadership Summit 2009, presented by Salt Lake-based Infopia Inc.