Press Release
2006 | 2007 | 2008 | 2009
New Infopia Storefronts Launched for Online Merchants
Enhancements Focus on Increasing Conversions
Salt Lake City, UT – September 24, 2008 –Infopia, the leading SaaS eCommerce platform provider, announced today the release of enhanced eCommerce websites for Infopia merchants. These websites, called Infopia Storefronts, are integral part of the Infopia Transact eCommerce growth platform. They are designed with a focus on eCommerce best practices throughout the entire shopping experience, which will significantly increase conversions just in time to drive revenue for the upcoming holiday season.
Infopia Storefronts offer effective merchandising and analytics that are proven to increase conversions. New features include customized product comparisons and multiple product views. In addition, calls to action and critical product information—such as features, accessories, and reviews—are strategically placed above the fold to entice customers with on-the-spot purchase decisions. Also, Infopia Storefronts go beyond basic reporting with performance analytics and merchandising reporting that ties the merchant’s entire eCommerce operation together.
“The Infopia Storefronts were clearly designed with eCommerce best practices in mind,” said Josh Grabmiller, Vice President of Internet Marketing at TheGoodCompany.com. “We can now cross-sell effectively; and thanks to user-friendly analytics, we can adjust our merchandising based on very short-term trends. It’s perfect for the holiday season. Two thumbs up!”
“The deployment efficiencies that are built into the enhanced Infopia Storefronts are based on expertise gained over years in eCommerce,” said Anne Vincenti, Director of Product Management at Infopia. “With rapid implementation services, merchants can be up and running with vastly more effective websites in time for the holiday season.”
Infopia Storefronts are managed with other marketplaces centrally within the Infopia Transact eCommerce platform. Because of this, merchants can handle their inventory and orders consistently—maximizing their profits and growth across online selling channels. Additional business efficiency and loyalty-enhancing features for the Infopia Storefronts, as well as additional conversion-focused capabilities, will be announced in coming weeks.
About Infopia
Infopia provides eCommerce software and services with its Infopia Transact solution to help merchants grow their online business. From managing inventory across multiple online channels, to creating enterprise level websites, to integrating business applications such as CRM, Infopia has the right tools to increase online revenues. Infopia is an award-winning eCommerce solution company headquartered in Salt Lake City, Utah. For more information, contact an Infopia eCommerce Expert at 888.337.6352 or visit www.infopia.com.
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Contact
Jay Shaffer
Infopia, Inc.
+1.801.990.4700
jshaffer@infopia.com |
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