Press Release

2006 | 2007 | 2008

World Jewelry Outlet—a New Division of Hill Street Jewelers— Chooses Infopia to Expand eCommerce



Salt Lake City, UT – March 31, 2008 – Infopia, the industry leader in online, multi-channel selling solutions, announced today that Los Angeles-based company Hill Street Jewelers expanded their online division with the Infopia eCommerce platform. Hill Street Jewelers is currently the single largest jewelry seller on eBay Live Auctions. They chose the Infopia eCommerce platform to funnel all online selling channels onto a single online entity— www.wjoutlet.com.

For Hill Street Jewlers’ online division, World Jewelry Outlet, the Infopia Professional Services team design and built a new logo, listing templates, as well as a conversion-optimized website that integrates with other selling channels—creating a branded, powerful presence that will ultimately help World Jewelry Outlet build a strong customer base. Since the website’s launch, World Jewelry Outlet is on track to generate over $1M in online sales within their first full year of operation. This is additional revenue to their already successful eBay business.

“I’ve used Infopia’s eCommerce platform at other companies and know its potential to rapidly grow a business,” said Louis Palafoutas, Vice President of Operations at World Jewelry Outlet. “That is exactly what Infopia’s doing for us at World Jewelry Outlet . By creating a powerful, branded presence, Infopia has helped us develop a direct relationship with our customers.”

“A brick-and-mortar company needs to have the right eCommerce platform to experience the same success online,” said Bjorn Espenes, CEO of Infopia. “Infopia gives merchants an eCommerce platform, as well as a business plan and professional services to leverage best practices, to rapidly optimize and grow online sales.”

About Infopia

Infopia provides eCommerce software and services to help merchants grow their online business. From inventory and order management, to exposing products to more online buyers, to providing professional business services, Infopia has the right tools to increase online revenues. Infopia is an award-winning eCommerce solution company headquartered in Salt Lake City, Utah. For more information, call 888.337.6352 or visit www.infopia.com.

About World Jewelry Outlet

World Jewelry Outlet has 35 years of experience providing exceptional value and selection on fine jewelry at a fraction of the price. Their customers have been more than 3,000 jewelry stores nationwide, and they now offer a sophisticated, easy-to-use shopping system to buy directly online.

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Contact
Chris Frank
Infopia, Inc.
+1.801.990.4700
cfrank@infopia.com

Louis Palafoutas
World Jewelry Outlet
323.262.2020
louis@wjoutlet.com