Press Release

2006 | 2007 | 2008

Infopia Gives Merchants Access To More Buyers Through MerchantAdvantage

Salt Lake City, UT – March 17, 2008 – Infopia, the leader in multi-channel, online selling, announced a new partnership today with MerchantAdvantage, which gives Infopia clients the ability to market their products to over 100 comparison shopping engines (CSEs) and marketplaces. The all-in-one, integrated solution from Infopia and MerchantAdvantage empowers merchants to send product data to marketing channels, update information in their data feeds within minutes, analyze sales, and respond to marketing campaign issues in real-time. This partnership is the newest effort by Infopia to ensure merchants get the highest ROI from their technology and can accept orders through a multitude of CSEs.

"Effective CSE strategies that focus on category, subcategory, and individual SKU performance can increase ROI up to five-fold," said Chip Arndt, co-founder of MerchantAdvantage.

"What MerchantAdvantage gives Infopia merchants,” said Bjorn Espenes, CEO at Infopia, “are the tools to manage profit-margins on marketing campaigns at a product level—essentially giving them the power to reach millions of new buyers through a user-friendly, Web-based tool."

Infopia and MerchantAdvantage enable merchants to do the following:

• Send product information to over 100 online marketing channels such as Ciao, JellyFish, MSN Live Search, myCoupons, PriceGrabber, Pronto, Shopzilla, Shop.com, Google Product Search, and Yahoo!
• Discover which marketing channels, product categories, and individual products meet expected ROI and be able to adjust accordingly
• Manage SKU-level bidding at supported CSE sites 
• Expand buyers reached under current budget

About Infopia

Infopia helps online retailers grow their businesses by connecting all aspects of their eCommerce operation and providing them with the right insights to capitalize on vital online selling channels. From inventory and order management, to expanding sales on websites, comparison shopping engines, and marketplaces such as eBay a nd Amazon, Infopia is an award-winning eCommerce software company headquartered in Salt Lake City, Utah. For more information, visit http://www.infopia.com.

About MerchantAdvantage

MerchantAdvantage is an eCommerce software solutions company committed to helping small and mid-sized online merchants address complicated online and mobile commerce issues. MerchantAdvantage takes a systematic, controlled, and proactive approach to online product marketing by providing long-term, cost effective, Web-based software tools that grow an online business with the widest audience possible via online, broadband, and wireless devices. For more information, please visit www.MerchantAdvantage.com, email sales@MerchantAdvantage.com, or call 1.800.550.9466.

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Contact
Chris Frank
Infopia, Inc.
+1.801.990.4700
cfrank@infopia.com