Press Release eTailers Report Significant Revenue Jumps with Infopia-Designed WebsitesBranding, web design, and eCommerce best practices drive up conversion rates, revenue Salt Lake City, UT – November 13, 2007– Infopia, the leader in multi-channel, online selling technology, announced today that online merchants have reported significant boosts in revenues—up to 50%—after launching websites designed by Infopia. “Our website is a critical part of our business because it’s the face of our business and the platform on which we conduct business,” commented Jennifer Ramsey, president of BabyBecause. “And since most of our business is funneled through multiple channels such as comparison shopping engines, it’s vital we maximize conversion rates and site traffic. Infopia helped us achieve these goals by sharpening our brand positioning and giving us that professional look and feel.” “Our customers view us as an extension of their eCommerce team,” says Ali Jepsen, director of professional services at Infopia. “It’s difficult and important to know the subtleties of web design since minor changes—such as changing a color scheme, image location, or even font size—can result in more up- and cross-selling or a better customer experience. Our design and eCommerce expertise can help online merchants create a unique storefront that consumers can easily find, trust, and shop.” About Infopia
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