Press Release Infopia Helps HiFiSoundconnection Increase Sales Through Search Engine OptimizationLeading car audio and stereo dealer realizes more than 200% increase in traffic from top three search engines with Infopia eCommerce Solution Salt Lake City, UT - October 8, 2007 - Infopia, the leader in multi-channel, online selling solutions, today announced helping HiFiSoundconnection, one of the largest online car audio and stereo dealers, to enjoy more than 200% increase in site traffic from each of the top three search engines. With Infopia, HiFiSoundconnection has expanded its business in online marketplaces and on its own site using a combination of search engine optimization (SEO) and product merchandising strategies."Infopia helped us scale our business operationally and provided invaluable SEO guidance that has really impacted our brand and growth," said Chris Rush, founder of HiFiSoundconnection. "Now, in addition to business from eBay, we attract new visitors directly to our online storefront - giving them several ways to find us and giving ourselves more opportunities to convert them into loyal customers." In just four months since engaging Infopia, HiFiSoundconnection saw its referrals from organic (unpaid) search results from Google, Yahoo! and MSN increase by 243%, 220%, and 822% respectively. Before working with Infopia, the company struggled to break into the top 100 results for many of its key search terms. Now, HiFiSoundconnection ranks in the top five results for many of its keywords. "HiFiSoundconnection needed an eCommerce partner that could deliver a powerful technology platform as well as expert guidance on SEO," said Bjorn Espenes, chief executive officer of Infopia. "Their results demonstrate the power of our partnership and the opportunity for growing companies to maximize their online presence." For more about HiFiSoundconnection, go to http://www.hifisoundconnection.com About Infopia
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