Press Release Press Releases 2006 | Press Releases 2007 | Press Releases 2008 Electronics Retailer NextWorth Doubles Sales with Infopia for AppExchangeInfopia and salesforce.com provide growth platform for online retailers Salt Lake City, UT – September 17, 2007 – Infopia, the leader in multi-channel, online selling solutions, announced today that online retailer NextWorth has more than doubled its business since launching Infopia via salesforce.com’s AppExchange. NextWorth, a consumer electronics exchange company that specializes in buying and selling used iPods, deployed Infopia last year to help manage its rapid growth of inventory and customers. The winner of salesforce.com’s 2006 Breakthrough Application of the Year award, Infopia for AppExchange not only increased NextWorth’s customer acquisition by more than 100 percent, but also dramatically improved customer service by increasing the speed of issue resolution by 60 percent. “Infopia is critical to our success. It enables us to provide top quality customer service, effectively target our marketing and sales efforts, and noticeably expand our eCommerce partners,” said Lars Noreng, vice president of merchandising, NextWorth. “With Infopia’s reporting capabilities, we now gain far more insight into our customer base in a quarter of the time it used to take us. This allows us to sell smarter and faster than before.” “Customers can use the AppExchange to extend on-demand business applications throughout their enterprise,” said George Hu, chief marketing officer, salesforce.com. “Infopia for AppExchange is a great example of bringing together eCommerce with CRM to really drive home the power of on-demand and help our joint customers increase revenues and improve customer service.” “Fast-growing companies such as NextWorth need a proven, scalable solution to manage their eCommerce and customer relationships,” said Ralf VonSosen, vice president of marketing for Infopia. “Our passion is to provide them with this solution through a combination of Infopia’s powerful eCommerce suite and salesforce.com’s CRM solution.” Force.com Platform and the AppExchange Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community. The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange. About Infopia
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