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Infopia Launches eCommerce 2.0 Webinar Series


Best-practices and timely information to help merchants optimize online business

Salt Lake City, UT – May 8, 2007 – Infopia, the leader in multi-channel, online selling solutions, announced today that it will be producing and hosting a series of free webinars for the online selling community. These webinars are aimed at educating sellers on how to grow and optimize their online business and to take advantage of the new opportunities and realities posed by today’s eCommerce 2.0 environment.

With eCommerce 2.0, online selling has moved to a new paradigm of multiple selling channels, consumer content and communities, niche marketing, mash-ups, detailed analytics, and much more. As a result, online merchants face an onslaught of new opportunities and challenges. At the leading edge of eCommerce, Infopia is in a special position to speak to the new realities of online selling.

Several industry leaders driving the evolution of eCommerce are also contributing to the eCommerce 2.0 webinars, including Google, salesforce.com, and others. Information about trends, products, and best practices from these companies will help enhance the value of the webinars for all online sellers attending.

"What we want to accomplish with these webinars is to help online sellers be more successful," said Ralf VonSosen, VP of Marketing for Infopia. "This has been our core mission over the eight years since Infopia was founded. We’ve accumulated a lot of data on what online sellers do right and what they do wrong in trying to increase revenues. These webinars are an opportunity for us and other industry leaders to give back to the community—providing tips, specialized insights, and best practices that can help online sellers grow and optimize their business."

The webinars span a wide range of topics relevant to eCommerce 2.0, ranging from search engine optimization (SEO) to cause marketing. Upcoming webinar topics and dates include:

  • Cause Marketing – May 15
  • SEO for eCommerce – May 30
  • Google Checkout Through Infopia – June 27
  • CRM for eCommerce – July 18
  • Driving Website Sales – August 1
  • Pay-Per-Click Advertising – August 22
  • Comparison Shopping Feeds – September 12
  • eMail Marketing – October 3

Online sellers can register for these free educational webinars at http://www.infopia.com/website/resources-webinars.shtml. Infopia also plans to make recorded versions of these webinars available following the initial live dates. Space is limited for the live events, which offer the opportunity to ask questions in real time. Online sellers interested in attending should register early.

About Infopia

Infopia provides eCommerce software and services to help merchants grow their online business. From inventory and order management, to exposing products to more online buyers, to providing professional business services, Infopia has the right tools to increase online revenues. Infopia is an award-winning eCommerce solution company headquartered in Salt Lake City, Utah. For more information, call 888.337.6352 or visit www.infopia.com.

 

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Contact
Chris Frank
Infopia, Inc.
+1.801.990.4700
cfrank@infopia.com