Press Release Press Releases 2006 | Press Releases 2007 | Press Releases 2008 Infopia Enables Cause Marketing for Online Retailers with eBay Giving WorksAssociating with non-profit organizations helps sellers elevate their brand image and reach new markets Salt Lake City, UT April 3, 2007 - Infopia, the leader in multi-channel online selling solutions, today announced a new integration with eBay Giving Works that allows merchants to easily incorporate charitable giving into their online business. Infopia merchants can now use cause marketing to attract new customers and boost revenue by enabling part of their eBay sales to be donated to charitable organizations balancing business with social responsibility. Successful companies have long recognized the benefits that come from associating their name with charitable organizations. "Cause marketing" connects a business with relevant non-profit organizations for mutual benefit, providing opportunities to elevate the company¹s image and increase brand awareness in new markets. Infopia customer Nancy McNamara, owner of Online Science Mall, attested, "Our business is about exploring the world and making it a better place. So it makes perfect sense that we also give back to the charitable causes important to us. We are very excited about Infopia¹s integration with eBay Giving Works, since it will help us grow our business while giving our customers the chance to express their support for these non-profit organizations as well." With eBay Giving Works powered by MissionFish, the exclusive charity solution provider for the program online sellers can select from over 10,000 non-profit organizations and use Infopia¹s Marketplace Manager to designate which listings to include in the program and what percentage of the final sale goes to the charity of their choice. All eBay Giving Works listings are prominently identified by the ribbon icon in the title bar of the listing for all search results as well as on the listing page. "With Infopia¹s close relationship with eBay Giving Works, we know sellers will benefit from increased visibility of their listings and brand, greater customer loyalty, and higher profitability," stated Bjorn Espenes, CEO of Infopia. "This also benefits the thousands of charities participating in the program by increasing awareness and contributions from new sources. It is truly a 'win-win' situation for everyone, and Infopia is honored to be the catalyst." For more information, please visit www.infopia.com/partners_givingworks.shtml About Infopia
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