Press Release Press Releases 2006 | Press Releases 2007 | Press Releases 2008 Infopia Launches Research Powered by HammerTapOnline sales analysis helps e-tailers to drive better decisions and profitability Salt Lake City, UT – November 7, 2006 – Infopia, the industry leader in Multi-Channel, Online selling solutions, today announced a partnership with HammerTap, LLC, the original online marketplace research provider. The partnership brings Infopia customers the power to profit through HammerTap’s innovative web-based market research solution. “Intelligent merchandising is a cornerstone to successful online selling,” said Ralf VonSosen, vice president of marketing at Infopia. “By incorporating HammerTap’s leading technology with our online selling platform, we provide our customers with a unique edge – they have both marketplace visibility and analysis with HammerTap as well as execution capability with Infopia.” Infopia’s latest version of Marketplace Manager, a complete online selling solution, introduces PowerWeb, powered by HammerTap. PowerWeb is a comprehensive online marketplace research solution that seamlessly integrates Infopia’s Marketplace Manager with HammerTap research, enabling sellers to maximize their eCommerce sales as well as their time. “Online sellers want the direction market research provides, as well as a simpler way to do business,” said Jen Cano, spokesperson for HammerTap. “Infopia’s integrated PowerWeb research provides both.” HammerTap’s PowerWeb research tool will be made available for all Infopia Marketplace Manager subscribers, giving users the ability to analyze performance of product sales online to ensure better business decision-making. About Infopia
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