Press Release Press Releases 2006 | Press Releases 2007 | Press Releases 2008 Infopia Launches New Analytics Solution for Smarter e-CommerceInsight into all online sales channels and customer lifetime value enables better decision-making LAS VEGAS, Nevada - eBay Live! - June 13, 2006 – Infopia, the leader in on-demand multi-channel e-commerce, today announced its latest solution, Infopia Analytics, designed to help Infopia customers increase their online sales for greater revenue and profitability. The new application gives merchants better visibility into their complete online business over many online sales channels or marketplaces, as well as the lifetime value of their customers, to drive better decision-making, for instance, in the areas of merchandising, market listings, promotions and more. Infopia Analytics fills a growing and pressing need as e-commerce as well as shoppers become more sophisticated. While business intelligence and analytics are not new technologies, they typically only provide part of the picture, with specific reports in such areas as costs, shopping carts, eBay activity or a specific website -- leaving it up to the users to stitch together all the needed data from various IT systems, including CRM applications, for a holistic view. By capturing and aggregating key performance metrics into a single source, Infopia customers can now easily have a daily pulse to guide and course-correct their business for more effective online selling. "As a business partner, Infopia continues to deliver the tools that help us drive more revenue and increase profit margins," said Aditya Chandra, e-commerce manager of Saberpointe, a leading online wireless communications provider. "Infopia's analytics solution provides us with an in-depth look at our e-commerce business which consists of multiple channels. It not only allows us identify key growth areas but also helps us make better and informed decisions in running our business." Infopia Analytics first shows how a company is doing in critical areas, such as: listing views, orders, upsells, return customers, and customer lifetime value. It then helps to understand why by identifying root causes for both successes and problems, such as: having the wrong product merchandising, selling on the best marketplace, promoting a product ineffectively, executing orders well and more. This, in turn, supports decisions of what needs to be done related to sourcing, inventory, merchandising, customer segmentation, customer service, cost control, advertising, marketplaces and more. To provide a complete view of current and historical online business activities, Infopia Analytics is a complete data warehouse with an interactive, colorful and intuitive user interface that provides the right level of detail for different users:
"We are in a unique position within the e-commerce business process to provide visibility into the complete online sales channels, as well as the customer lifetime value, and are leveraging our Oracle infrastructure to fill this market gap in business intelligence," said Bjorn Espenes, chief executive officer of Infopia. "We developed our Analytics solution, because customers were asking for our help in driving their business and making better decisions, and quite simply, we have a vested interest in their success." About Infopia # # #
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