Increase Customer Acquisition and Conversion

Infopia Enterprise eCommerce Analytics is designed for online retailers that want to identify the most profitable ways of acquiring new customers and increased sales conversions on their web storefronts. Infopia combines critical webstorefront traffic data, sales information and operational costs into a powerful intelligence tool that allows any retailer to make better business decisions.

Infopia Enterprise eCommerce Analytics tells you where the customer came from, what products they purchased from the webstore, what the fully burdened ROI is on all marketing activities and sales, and which customer segments are your most profitable and responsive.

Key Benefits

• Looking at sales revenue tells you if you’re selling online but it doesn’t necessarily mean you’re being profitable online. Understand which marketing activities are generating traffic and profits for the company and not just sales revenue. Better decisions are made by including Gross Margin analysis for products sold, referral sources, keywords, customer segments, and channels.
• Increase repeat purchase from existing customers by segmenting your customer base using activity profiles that can be created using order activity, time between purchases, cart analysis, profitability, discounts used and returns.
• Look at sales results, marketing activity and profitability for all web storefronts, including alternative selling channels like eBay and Amazon.
• Quickly and easily delve into sales results by clicking on a chart or report. Being able to drill-down or drill-across any of the reports means you can start by looking at the results on a specific day, and two clicks later you can drill-down to look at the profitability of a specific product and promotion on that day, and then drill-across to see how the same product has been performing over the previous 12 months.

True Profit Contribution of Web Activities

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Web Analytics are integrated into your customer record. Information about visitors, referrals, keywords, and shopping activity are combined with inventory and order data to give you a complete ROI on your web activity. Rank order your keyword activity and your landing page activity according to the sales they generated and the gross profit margin they achieved. There is no easier way for your business to determine not only what activities are driving website traffic, but which activities are delivering the greatest profits.

 

Customer Lifetime Value

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Combining order information with web analytics, discounts, returns and inventory data gives you a powerful customer segmentation profile that allows you to improve customer acquisition activities, conversion rates and repeat purchases. Look at the number of first time purchasers verses repeat purchasers across each product category or channel. Look at the number of customers buying from one or more of your selling channels. And, create a customer Lifetime-Value ranking so you can segment and reward your most valuable shoppers.

 

Order Metrics Attributed to Web Referrals

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You can create order metrics based on the conversion rate of landing page visits to orders and keyword visits to orders. Enterprise eCommerce Analytics from Infopia tells you where the customer came from, what products they purchased, the number of items per order, the value of each order, the profit margin percent and value of each order, and the average order value attributed to each referral source.

 

Track Referral Activity and Profits by Source, by Channel, by Category, and by SKU

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Tracking the sales activity of each referral source is a critical activity for online retailers. Infopia Enterprise eCommerce Analytics lets you measure the revenue and profit margins being generated by all marketing activities on the web. These activities can be viewed at a high level, or you can drill-down and drill-across the data fields to find profits and success right down to the individual product level.