Access to Online Retailer Reports & Analytics
A wealth of insightful dashboards, analytics and reports are readily available to increase any retailers level of sophistication and performance.
Infopia Enterprise eCommerce Analytics has been created to provide online retailers with the insight they need to understand and improve every aspect of online activity. You get sophisticated answers telling you your best performing products, profitability margins (including COGS) on keyword activity, and predictions regarding the impact of overstocks. In addition, you get standard order reports, BIN location reports and revenue by channel reporting. All of this allows you to identify the most profitable ways of acquiring new customers and efficiently managing your business.
Infopia Enterprise eCommerce Analytics Product Comparison
Dashboards |
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| REVENUE | Infopia | Web Analytics | Other Platforms |
| Comparison Shopping Engine Margin | ✔ | no | no |
| Average Order Value | ✔ | ✔ | ✔ |
| Top Performing Products | ✔ | no | ✔ |
| Bottom Performing Products | ✔ | no | ✔ |
| Category Leaders | ✔ | no | ✔ |
| PROMOTIONS | Infopia | Web Analytics | Other Platforms |
| Keyword Margin | ✔ | no | no |
| Landing Page Margin | ✔ | no | no |
| AdWord Margin | ✔ | no | no |
| Visits/Order | ✔ | ✔ | ✔ |
| Listing Channel Visits/Order | ✔ | no | no |
| Product Winners and Losers | ✔ | no | no |
| CATEGORY | Infopia | Web Analytics | Other Platforms |
| Products/Order | ✔ | ✔ | ✔ |
| Product Returns and % of Orders | ✔ | no | no |
| GMROII | ✔ | no | no |
| Sell-through Percentage | ✔ | no | no |
| Days Since Last Sale by Product | ✔ | no | no |
| CUSTOMER | Infopia | Web Analytics | Other Platforms |
| First Time Customers | ✔ | no | ✔ |
| Repeat Customers | ✔ | no | ✔ |
| Multi-Channel Customers | ✔ | no | no |
| Customer Lifetime Value | ✔ | no | no |
| Avg. Order Value 1st Time Buyer | ✔ | no | ✔ |
| Avg. Order Value Repeat Buyer | ✔ | no | ✔ |
| Loss Leaders | ✔ | no | no |
Tools and Reports |
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| ACTION PLANS | Infopia | Web Analytics | Other Platforms |
| Adwords Margin Planning | ✔ | no | no |
| New Coupon Promotion ROI | ✔ | no | no |
| Accelerate Conversion to Repeat Customer | ✔ | no | no |
| Predict Inventory Overstocks | ✔ | no | no |
| INSIGHT ENGINE | Infopia | Web Analytics | Other Platforms |
| Drill Down and Drill Across all data objects | ✔ | ✔ | no |
| OPERATIONAL REPORTS | Infopia | Web Analytics | Other Platforms |
| Order Mgt. Reports* | ✔ | no | no |
| Sales by Category | ✔ | no | ✔ |
| Count of Products | ✔ | no | ✔ |
| Product Statistics | ✔ | no | ✔ |
| Product Detail | ✔ | no | ✔ |
| Revenue by Channel | ✔ | no | no |
| Listing Report | ✔ | no | no |
| Billing Transaction | ✔ | no | ✔ |
| BIN Location Report | ✔ | no | no |
*Order by channel, SKU, supplier, payment type, order status, net prices, shipper, ship method, profit, ship profit, ship tracking code, invoice number and revenue by channel.
Product Overview
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A Category Manager can drill down into product performance by channel, subcategory and even SKU. A summary presents the most critical information, including net price, cost, margin and quantity sold. Infopia Enterprise eCommerce Analytics also enables you to look at products in your portfolio as Winners and Losers, based on the importance you place on criteria such as margin generation or quantity sold. These criteria weights can be changed on-the-fly, allowing you to respond to a changing business environment.
Category Overview
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Utilizing category specific data, an eCommerce business manager can compare the performance of categories along key metrics such as margin and quantity sold. A straight-forward navigation lets you drill sideways into related topics with a simple click. The selection criteria are maintained as you work across the Insight Engine, and you may set up multiple criteria selections that you can name – all with a simple button click, so you can review your favorites at any time.
Promotions Overview
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A Merchandising manager can drill down into referral channel performance by category, subcategory, and SKU. A summary of top revenue generators, along with a ranking of referral channels, provides insight into where marketing efforts provide the greatest return on investment. A straight-forward navigation lets you drill sideways into related topics with a simple click. The selection criteria are maintained as you work across the Insight Engine.
Promotions Website Margins
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A Marketing manager can drill down into website marketing margin performance by category, subcategory, and SKU. Top margin generating Keywords, Landing Pages and AdWords , along with rankings of these marketing tools, provide data-driven guidance into marketing ROI. Infopia Enterprise eCommerce Analytics delivers a unique retail best practice capability to look at website margins as they relate to your product portfolio Winners and Losers. You select what matters the most to your business and see your products and marketing investments in a whole new light.
