Enterprise eCommerce Analytics
Bring Together the Right Information
Infopia Enterprise eCommerce Analytics is designed for online retailers that want to identify the most profitable ways of acquiring new customers and increasing sales conversions on their web storefronts. Infopia combines critical webstorefront traffic data, sales information and operational costs into a powerful intelligence tool that allows any retailer to make better business decisions.
Insights & Action Plans
Users who want to explore the ins and outs of the charts and tables can drill-down and drill-across any data point they find interesting. In addition, there is a powerful “what-if” capability that guides you through activities such as the forecasting of liquidating overstocks or predicting true ROI on discounting activity.
Interactive Dashboard
Interactive Dashboards are intuitive and sophisticated. They have been designed for business users of all types and levels across the eCommerce organization
Integrated Web Analytics
Web Analytics are integrated into your customer record. Information about visitors, referrals, keywords, and shopping activity are combined with inventory and order data to give you a complete ROI on your web activity.
Order Management Data
Order Management information is integrated into your customer record. When combined with web analytics, discounts, returns and inventory data you end up with a powerful customer segmentation profile that allows you to improve customer acquisition activities, conversion rates and repeat purchases.
Inventory Data
Inventory data is incorporated into your customer record and includes cost-of-goods (COGS), aging and stock-on-hand information. This information lets you see the true profitability of your sales and marketing activities.
Coupons & Promotions History
Coupons and Promotional discount information is integrated into your customer record. The information is combined with order management data and returns data to create a true customer lifetime value calculation. A true profit and loss picture can’t be created without including the impact of discounts.
